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By: Jeff Lapp

ISBN: 9781608110377

Impress your boss, colleagues and clients with your e-mails, letters, memos, reports and proposals. This webinar delivers easy-to-follow tips to help you get your first draft on paper faster, get to the point, understand how your readers think, eliminate proofing mistakes and more. We cover a lot of territory in one brisk hour—so you can turn out your best work, quickly and easily, every time you write. Don’t wait—get these skills under your belt now before your next writing project.In one fun and fast-paced hour, you’ll learn:

• The four major functions of business writing
• Understand how business writing is uniquely different from other types of writing
• Overcoming writer’s block: An easy way to get your ideas down quickly
• Put the "Know Thy Reader" commandment into practice and double the impact of your message
• When it’s okay to bend the "rules" to make your point clearly
• Super techniques that give you powerful psychological leverage over your reader
• Get a firm grip on how to deliver bad news in writing—without a doubt, you will need this someday
• Four amazing proofreading secrets that will automatically push your accuracy rate to 99%—or higher